OKOBI LAURA

INVEST-ROQQU

REVOLUTIONALISING 🪙
CRYPTOCURRENCY 
INVESTMENT WITH “INVEST”

SERVICES I PROVIDED...

  • Lead product designer
  • Mobile design
  • Web design
  • Responsive design
  • Intuitive design

INTRODUCTION

In the ever-evolving world of cryptocurrency, Roqqu, a fully regulated digital asset operator licensed by the Financial Investigation Unit (FIU) of Lithuania, emerged as a trailblazer. Roqqu's commitment to simplicity and compliance has led it to operate legally across 28 countries in Europe and Africa.

As a Product Designer at Roqqu, I embarked on a transformative journey, spearheading the “Invest” Project. This case study delves into the journey of the "Invest" project, where we transformed complex cryptocurrency investments into a seamless empathetic investment experience.

THE BACKGROUND

Roqqu had already established itself as a reputable platform for cryptocurrency trading and investment. However, the team recognized that investing in cryptocurrencies could be intimidating for newcomers and even challenging for experienced users. We saw an opportunity to simplify the process and offer a solution for both novice and expert investors.

THE CHALLENGES

  • Complexity Reduction: Cryptocurrency investment has often been associated with navigating intricate processes, managing multiple wallets, and executing numerous transactions. Roqqu wanted to change this perception by offering a simplified solution.
  • Decision Overload:  Another challenge that Roqqu aimed to tackle was the overwhelming array of cryptocurrencies available in the market. Many users struggled with deciding which coins to invest in. "Invest" sought to make this decision-making process more accessible.

BIRTH OF INVEST

The brainchild of this endeavor was the "Invest" feature. The concept was straightforward yet revolutionary - to empower users to buy or invest effortlessly in diversified cryptocurrency portfolios bundled together in a virtual bag.

This approach aimed to drastically consolidate the complexity surrounding cryptocurrency investments into a user-friendly experience.

KEY MOTIVATORS

  • Simplicity and Ease of Use:  Roqqu's commitment to simplifying complex cryptocurrency investment processes is a significant motivator. The desire to make cryptocurrency investments as easy and user-friendly as possible is at the core of the "Invest" project.
  • User Empowerment:  Empowering users to take control of their investments is another key motivator. Roqqu aims to provide users with the tools and options they need to make informed decisions and manage their investments according to their preferences.
  • Guidance and Confidence:  The motivation to reduce decision-making stress and provide guidance to users is evident. "Invest" offers curated investment options, helping users navigate the overwhelming world of cryptocurrencies with confidence.
  • Flexibility and Control:  Offering users flexibility and control over their investments is a driving factor. Users can choose between one-off or recurring investments, add funds, withdraw profits, and even liquidate their holdings, giving them a sense of autonomy.
  • Financial Goal Achievement:  Roqqu aims to motivate users to achieve their financial goals through cryptocurrency investments. By providing a simple and effective way to invest in diversified portfolios, users can work towards their long-term financial objectives.

SOLVING THE PROBLEM

The essence of "Invest" lies in its ability to offer users the opportunity to purchase a consolidated portfolio effortlessly. This streamlined process required only one action – clicking a button. Users can allocate a specific fiat amount, and "Invest" would automatically distribute a set percentage of that amount across a carefully curated bag of cryptocurrencies. This comes with two options, a one off investment or a recurring Investment.

THE IMPACT

  • Simplified Investment: Roqqu users could now invest effortlessly in diversified cryptocurrency portfolios with a single click, eliminating the complexities associated with managing individual assets.
  • Reduced Decision Stress: Users no longer felt overwhelmed by the abundance of cryptocurrencies. Curated investment bags provided confidence and guidance.
  • Flexibility: Users enjoyed the freedom to add funds to their investments when profitable, withdraw profits as desired, or even liquidate entire bags if necessary.
  • Investment Options: Users could choose between one-off or recurring investments, tailoring their strategies to meet their financial goals.
  • Profit Withdrawal: Users had the flexibility to withdraw their profits in percentages to their Roqqu wallet at any time, empowering them to manage their investments dynamically.
  • Bag Dumping: For situations where the growth of an investment bag wasn't favorable, users could opt for a bag dump, resulting in automatic liquidation.

CONCLUSION

The "Invest" project at Roqqu showcases the transformative potential of user-centric design in simplifying complex processes. Roqqu's commitment to innovation, compliance, and user satisfaction remains unwavering. Through the "Invest" feature, Roqqu empowers users across Europe and Africa, making cryptocurrency investments accessible, straightforward, and profitable.