OKOBI LAURA

INVEST-ROQQU

REVOLUTIONALISING 🪙
CRYPTOCURRENCY 
INVESTMENT WITH “INVEST”

SERVICES I PROVIDED...

  • Lead product designer
  • Mobile design
  • Web design
  • Responsive design
  • Intuitive design

INTRODUCTION

Amidst the ever-changing cryptocurrency ecosystem, Roqqu came forward and became a fully regulated digital asset operator—licensed by the Financial Investigation Unit of Lithuania. Roqqu's commitment to simplicity and compliance has led it to operate legally across 28 countries in Europe and Africa.

As a Product Designer at Roqqu, this became truly transformative while leading the "Invest" journey. This case study represents a journey on how the "Invest" project changed complex cryptocurrency investments into a seamless and empathetic investment experience.

THE BACKGROUND

ROQQU had already made the name for being a reputable platform about cryptocurrency trading and investment. However, the team felt that investing in cryptocurrency might be overwhelming for new investors or, at times, a challenge even for more seasoned investors. In this, we saw an opportunity to make things easier on the process and provide an offering for both novice and professional investors.

THE CHALLENGES

  • Simplifying Complexity: Cryptocurrency investing has typically been synonymous with complicated procedures, multiple wallets, and record maintenance of numerous transactions. Roqqu wanted to change this with its simple solution.
  • Decision Overload:  Another challenge that Roqqu wanted to break was the overwhelming list of pre-existing and new cryptocurrencies in the market. It was hard for too many users to decide which coin to invest in. "Invest" wanted to democratise this decision-making process.

BIRTH OF INVEST

The brainchild of this venture is the "Invest" feature. It is to be the most simple but innovative idea of all. It's aim is to empower users to buy or invest effortlessly in diversified cryptocurrency portfolios bundled together in a virtual bag.

The method meant one thing, the unlimited possibilities that could lessen the burden behind the weight of a cryptocurrency investment into what became more digestible.

KEY MOTIVATORS

  • Simplicity and Ease of Use:  The major inspiration that made Roqqu's urge to simplify complex processes of cryptocurrency investments a reality is the need to make cryptocurrency investments user-friendly and smooth.
  • User Empowerment:  Empowering users is one of the biggest motivators. Here, Roqqu wants to equip users with the needed tools and options that will enable them in making informed and free decisions in the management of their investments.
  • Assurance and Advice:  The inspiration indicates a way to get rid of the burden of choice and be a reference for users. "Invest" provides investment options to guide users past the overwhelming field of cryptocurrencies with confidence.
  • Flexibility and Control:  Enabling users to top-up one-off or recurring investments, withdraw profits, and even liquidate their holdings thereby yielding a feeling of independence among users.
  • Financial Goal Achievement:  Roqqu aims to remind its users of the need to achieve their financial goals and does it through the use of cryptocurrency investments. It is a simple and effective way to invest diversified portfolios in order to work towards one's long-term financial objectives.

SOLVING THE PROBLEM

The core of "Invest" was to give users a chance to buy a consolidated portfolio with ease. This was well-streamlined to require only one action: clicking a button. A user can set apart a specific fiat amount, and "Invest" will automatically distribute a set percentage of that amount across a carefully curated bag of cryptocurrencies. This comes with two options: one-off investment or recurring investment.

THE IMPACT

  • Simplified Investment: Roqqu users could invest in diversified cryptocurrency portfolios with a single click, removing the hassle of managing individual assets.
  • Reduced Decision Stress: Users no longer felt overwhelmed by the abundance of cryptocurrencies. Curated investment bags provided confidence and guidance.
  • Flexibility: It allows users to add funds to investments while they are in profit, withdraw profits, or even the liquidation of entire bags if need be.
  • Investment Options: Both one-time and recurring investment options would be available to the user for developing strategies that would help in the achievement of their financial goals.
  • Profit Withdrawal: The user was always at liberty to withdraw his/her profit in percentages to the Roqqu wallet, hence empowering them to manage their investments dynamically.
  • Bag Dumping: This feature gave the option for a bag dump in situations where an investment bag grows unfavourable. It would liquidate on its own.

CONCLUSION

The "Invest" project at Roqqu changes the way every mind thinks about simplifying complex processes through user-centred design. The commitment of Roqqu to innovation, compliance, and satisfaction remains the same. Through the "Invest" feature, Roqqu empowers users across Europe and Africa, making cryptocurrency investing accessible, simple, and profitable.